is the problem reform or how we sell it?

3 issues and 3 solutions Since the Queensland election result there have been suggestions by media commentators and senior business leaders suggesting that reform is becoming more and more difficult. There have been suggestions that future governments will not be able to reform for fear of losing office in a first term The suggestion has […]

3 issues and 3 solutions Since the Queensland election result there have been suggestions by media commentators and senior business leaders suggesting that reform is becoming more and more difficult. There have been suggestions that future governments will not be able to reform for fear of losing office in a first term The suggestion has been that the world is changing I would argue that the world is not changing. I would argue that reform has always been difficult and has never been for the faint hearted. Governments can however reform and should continue to I would argue that the problem in Queensland, setting aside the merits or demerits of the policies, is the same as in Canberra – reform requires taking the community with you and that in turn requires selling change I would argue that in Queensland: The case for change, the need, was not established The tangible…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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