philanthropy is dead

The fact is philanthropy was never alive. It is nothing more than a quaint notion that many of us would like to think is alive and well – reflecting the very best of human nature. Last week I wrote a blog addressing the tragic passing of service clubs. There was an enormous response from my […]

The fact is philanthropy was never alive. It is nothing more than a quaint notion that many of us would like to think is alive and well – reflecting the very best of human nature. Last week I wrote a blog addressing the tragic passing of service clubs. There was an enormous response from my 4000 readers. One of the things that service clubs need to realise, along with charities and business is that no-one does anything for nothing. Everyone wants a return from everything they do, even if that return is as simple as feeling good. Recognising this fact is the key to unlocking sponsorship dollars. Corporate Social Responsibility is alive and well and growing in importance, but CSR should never be confused with philanthropy. CSR is not philanthropy. Further, suggestions that dollars are harder to raise in tough economic times is hard, are grossly exaggerated. The main effect of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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