payed parental leave – simply wrong

I was refraining from commenting on issues relating to the current federal election, other than offering a comment on the damage the use of hyperbole is doing to the credibility of all sides and leaders; something I addressed in an article earlier this month. I have however decided to comment on one current, very topical […]

I was refraining from commenting on issues relating to the current federal election, other than offering a comment on the damage the use of hyperbole is doing to the credibility of all sides and leaders; something I addressed in an article earlier this month. I have however decided to comment on one current, very topical issue – payed parental leave. in doing so, I will be critical of all sides although more so of Tony Abbott given the level of remuneration he is proposing and the fact that it is a ‘signature policy’ for the opposition leader. My concerns about payed parental leave are partially economic, as follows; – I am concerned that it is simple not affordable at any level, particularly at the higher level – I see not evidence at any level that it will contribute to productivity Tony Abbott keeps saying that payed parental leave is a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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