My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
AI, Analytics, and the New Machine Age
For all recommendations
1/20 – Aim to own a small market
A smaller ...
1/20 – Add real value
The four most important letters in ...
80% of businesses are expected to have chatbot technology by ...
63% of brands plan to increase their budget for influencer ...
333 billion emails each day
Research suggests that by 2022 there ...