My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
AI, Analytics, and the New Machine Age
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80% of Australians use social media - 59% daily
Recent research ...
61% of US corporations have a brand community
In 2019, research ...
100% is not an acceptable market size
Many a venture capitalist ...
90% more positive feelings about brands after attending a live ...
90% of searchers haven’t made a decision about a brand ...