GREAT MARKETERS IN 2022 – UNDERSTAND THAT MARKETING IS ALL ABOUT PSYCHOLOGY, NOT CREATIVITY.
Advertising agencies pride themselves in their 'creativity.' Without even taking ...
Advertising agencies pride themselves in their 'creativity.' Without even taking ...
Marketing texts and gurus talk a great deal about the ...
Founded in 1886, The Coca-Cola Company is today the world's ...
I will never cease to be amazed by the human ...
If you search business development on the internet, you will ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....