Myth ten – say it and they will believe it
50% of consumers don’t trust what they read or hear A ...
Myth nine – the truth matters
1% not 14% of GDP is spent on foreign aid ...
Myth eight – loyalty cards build loyalty
77% of programmes that focus on rewards alone fail in ...
Myth seven – connecting is networking
4.1 in 150 friends on Facebook are considered dependable One of ...
Myth six – content is king
42% of B2B marketers believe their content marketing is effective Content ...