My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
For all recommendations
50% of consumers don’t trust what they read or hear
1% not 14% of GDP is spent on foreign aid ...
77% of programmes that focus on rewards alone fail in ...
4.1 in 150 friends on Facebook are considered dependable
One of ...
42% of B2B marketers believe their content marketing is effective