FIVE COMMUNICATION STRATEGIES THAT WILL REDUCE WASTE.

Monday, September 26, 2022

  Communication and community. Objectives and measurement. Understand and embrace. Target and personalise. Messaging and ...

FIVE STRATEGIES FOR DEVELOPING A BRAND STORY.

Monday, September 19, 2022

  Hero and guide. Problem and solution. Success and celebration. Beliefs and values. Emotion and ...

FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CULTURE.

Monday, September 12, 2022

  Commitment Definition Strategy People Communication   MY PHILOSOPHY ON CULTURE Few in business would not have heard ...

FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING. 

Monday, September 5, 2022

Product. Experience. Values. Relationships. Culture.  BRAND PHILOSOPHYConsistent with my view that great marketing has the ...

FIVE STRATEGIES FOR ELIMINATING THE COMPETITION.

Monday, August 29, 2022

Differentiation. Positioning. Value proposition. Competitive advantage. Sensitivity and flexibility.    CUSTOMER ELIMINATION PHILOSOPHY. On more than one ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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