My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
AI, Analytics, and the New Machine Age
For all recommendations
84.5% have content marketing strategiesA 2019 study in the United ...
Euro 780 million in one quarter
In the 2019 financial year, ...
300% more for repeat than first-time customers
The real limitation of ...
$12.15 billion advertising expenditure in Australia in 2020
Spending on advertising ...
1/5 – Embrace AI and use 'new age' chat-botsAt a ...