pack mentality

I have just commenced cycling again. On the first morning, I was very conscious of the threat posed by motor vehicles. I quickly realised however that the threat is not motor vehicles, but other cyclists. Particularly the pack mentality amongst cyclists. What’s more, there is a lot of testosterone flying around as these lycra clad […]

I have just commenced cycling again. On the first morning, I was very conscious of the threat posed by motor vehicles. I quickly realised however that the threat is not motor vehicles, but other cyclists. Particularly the pack mentality amongst cyclists. What’s more, there is a lot of testosterone flying around as these lycra clad “real men” (irrespective of gender) charge along the cycle path to show how athletic they are, and how much they are the true alpha male (even if they are female). This pack mentality is certainly prevalent in human beings and particularly amongst men. It starts in primary school and develops rapidly over the years. Those that don’t grow up take it into their adult lives. It seems; without simplifying too much, that there are two types of cyclists: 1.       those who simply want some exercise, a cheaper way of travel, cleaner way of travel and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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