offer a customer experience that customers crave

50% of B2B marketers fail to adequately address the customer experience This is the last of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Customer experience is receiving increasing attention in B2C marketing. A great deal has been written about it and more and more attention is being paid to it as…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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