now for some inspiration

Well, it inspires me, and I hope it inspires you ! Those who know me will know that I write a lot on blogs and in social media in general. I do a lot of public speaking and I am in the process of writing a substantial book. I have a lot to say and […]

Well, it inspires me, and I hope it inspires you ! Those who know me will know that I write a lot on blogs and in social media in general. I do a lot of public speaking and I am in the process of writing a substantial book. I have a lot to say and I see it as my responsibility to say it. I am passionate about the need for substantial social change and see debate as a catalyst for such change. Much of what I say is designed to spark debate. All of what I say is said with a view to contributing to efforts to make our world a better place for all. A friend recently commented that most of my writing is very critical, a side effect I guess of my passion for change. In my defence I would note that it is difficult to argue…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE