no future for advertising agencies

The future of advertising agencies is in some doubt, as evidenced by a decline in recent years. It is reasonable to suggest that advertising agencies in their current form are an endangered species.  Can you tell me of an advertising agency that is as profitable today as it was ten years ago? The problem with […]

The future of advertising agencies is in some doubt, as evidenced by a decline in recent years. It is reasonable to suggest that advertising agencies in their current form are an endangered species.  Can you tell me of an advertising agency that is as profitable today as it was ten years ago? The problem with advertising agencies to a very large extent starts with the term “advertising agency”.  “Advertising” is only one of the many avenues for communication, and communication is only one of a range of tools in the marketing kit bag. The word “agency” stems from the fact these organisations have traditionally survived on commissions from media and other production related sources – commissions which industry is increasingly reluctant to pay. In my view, if these businesses are to survive, they need to learn from other professional service providers – in particular, accountants, lawyers and management consultants. Key…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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