myth thirteen – i cannot afford to do research

25% of businesses trade for 15 years Research suggests that just 25% of businesses are in business 15 years after they launched. Between 30% and 50% of businesses fail in the first 12 months, and, ultimately, up to 90% fail.It is surely reasonable to ask the question – to what extent would success rates have…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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