7 times viewed before registration There are two solutions most commonly suggested by advertising agencies when there is a need to boost sales: Change the creative and launch a new advertisement or campaign Increase the media budget and reach out to more people more often The focus here is the first of these suggestions. The […]

7 times viewed before registration There are two solutions most commonly suggested by advertising agencies when there is a need to boost sales: Change the creative and launch a new advertisement or campaign Increase the media budget and reach out to more people more often The focus here is the first of these suggestions. The second will be addressed in the future.The question sure is – will updating the creative and developing a new advertisement or campaign contribute to a boost in sales. Clearly this will depend on a range of factors, including the quality of the advertising, the length of time the existing campaign has been running and whether advertising, or the lack there of is making any contribution to the less than satisfactory sales. Two factors might however be especially relevant: Whether or not the current campaign has registered with the target audience The likely effect of new…