more on stupid marketing decisions 

Stop thinking your customers decide rationally – because they don’t.  Rational thinking, or what Kahneman calls ‘slow thinking’, occurs in the frontal cortex or conscious mind. Irrational ‘thinking’ or what Kahneman called ‘fast thinking’ occurs in the brain stem or limbic system or unconscious part of the mind. Some call irrational thinking – ‘bottom up’ thinking and…

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