maximise conversion rates – part 1.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. The lifetime value of each enquiry is central to maximising conversion rates, margins, […]

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. The lifetime value of each enquiry is central to maximising conversion rates, margins, average sales per customer, repeat business rates, and referral rates.  Here are five tips for – maximising conversion rates in 2021.  To maximise sales – first, maximise conversion rates. Some years ago, a client called me and suggested that he needed to increase his advertising spend. Thinking it was already high, I asked him – why? He perhaps not surprisingly answered – because sales are falling. On analysis, I found that sales were falling, but not due to a lack of advertising. In fact, his advertising spend per sale was already far too high. After…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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