• Financial Audits are commonplace. Given the importance of marketing and the budgets involved, so should be Marketing Audits.
• The Marketing Audit is a well established and powerful tool for reviewing the marketing of an organisation, product or individual, at identifying threats and opportunities.
• A Marketing Audit is an in depth, systematic and cost-effective and entirely scalable approach to identifying opportunities to reduce marketing costs, increase sales, increase the average sale per customer and increase margins.
• It is a tool that is best applied at least annually, if not twice yearly, addressing all aspects of marketing including the:
  • Environment
  • Objectives
  • Strategy
  • Personnel
  • Systems
  • Functions
• This Marketing Audit tool will take you systematically through the application of the Marketing Audit to your organisation, product or yourself.
• The primary outcome of the Marketing Audit is a systematic and objective consideration of all issues relating to the marketing of the business its products or an individual.
• A second outcome of the process will be a comprehensive review of your marketing and the identifications of opportunities to reduce costs and increase revenue.
• Both outcomes provide the ideal foundation for board presentations or the preparation of new marketing strategies and optimal marketing budgets.
• This version of the Marketing Audit is specifically designed for start-ups and small to medium enterprises.
• To maximise the value you gain from this audit process, it is important to be absolutely objective – approaching the process as if you were independent.
• For more information on the marketing audit – email – [email protected]

• Answer the questions in this document beginning with question 1, on the next page
• Try and base your answers on evidence rather than opinion or intuition
• As you answer these questions, reflect on previous answers – and refine or update previous answers as appropriate
• When you have answered all of the questions, press PRINT and your completed strategy will print out in either A4 or A3, as you require
• Even after you have printed the report, you can make amendments to the strategy, on the platform and simply print again. You are free to do this as often as you like.

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