DEVELOPING A UNIQUE SELLING PROPOSITION

Your value proposition developed with XX questions
Another DJC-SME UNIQUE SELLING PROPOSITION TOOL

About value propositions and this DJC-SME UNIQUE SELLING PROPOSITION TOOL
  • The first three questions I ask of an SME are – What is your product, who is your primary target market and what is your unique selling proposition? Put more directly – what is your product and why should I buy it rather than the alternative?
  • Your unique selling proposition should be – by definition – that which sets your business or your product apart from the competition – the one thing that makes it a better but for your target market.
  • While it rarely is so – the optimal USP should be – unique. Certainly, this tool focuses on developing a ‘unique’ selling proposition – as opposed to a value proposition that might be similar to that offered by other brands.
  • Unique selling propositions come in all shapes and sizes and can relate to:
    • The product itself
    • The pricing of the product
    • How the product is distributed
    • Service standards associated with the product
  • This DJCSA-SME MARKETING TOOL will take you through the process of developing a marketable unique selling proposition for a start-up or and SME.
  • The best USP is one directly related to the needs, wants and expectation of the primary target market and a capacity to address these issuers more effectively than competitors
  • It will take you through the process of identifying the options, determining the best option and then fine tuning that option over time.
  • The outcome of the process will be a value proposition that can be taken and sold to investors and the target market
  • If more information on Personal banding – email – [email protected]

The process
  • Answer the questions in this document beginning with question 1, on the next page
  • Try and base your answers on evidence rather than opinion or intuition
  • As you answer these questions, reflect on previous answers – and refine or update previous answers as appropriate
  • When you have answered all of the questions, press PRINT and your completed strategy will print out in either A4 or A3, as you require
  • Even after you have printed the report, you can make amendments to the strategy, on the platform and simply print again. You are free to do this as often as you like.

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
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