The power of TRUST Trust is every bit as important as it is in short supply. Clients who trust a business will be more open to advice, more open to repeat purchases, more open to upselling and more open to paying more. If you trust the firm that services your car for example, both you […]

The power of TRUST Trust is every bit as important as it is in short supply. Clients who trust a business will be more open to advice, more open to repeat purchases, more open to upselling and more open to paying more. If you trust the firm that services your car for example, both you and the firm will benefit. But the fact is, few people trust the firm that services their car and few businesses invest in strategies that will create and sustain trust. Many firms have trust as one of their VALUES (despite the fact that it is not a value – but the outcome of behaviour that creates trust) and then does little if anything to create circumstances in which trust can develop. What strategies do you have in place to actively create trust? A colleague recently told me about a friend who went the a fresh…