The power of TIME It is no wonder that the engagement with climate change is limited among consumers. Whilst many are concerned about it, very few are taking action, instead leaving it to industry and government. Climate change is after all a hard sell. It is intangible and the implications are long term. Research has […]

The power of TIME It is no wonder that the engagement with climate change is limited among consumers. Whilst many are concerned about it, very few are taking action, instead leaving it to industry and government. Climate change is after all a hard sell. It is intangible and the implications are long term. Research has shown time and again that change is more likely when the issue at hand is tangible and the implications are immediate. Even BF Skinner in his experiments with rats in the 1950’s found that rats wanted immediate reinforcement. Recent research has confirmed this. In recent research children were asked if they would rather one lolly now, or two in one hour. The vast majority opted for the later. And, it is not just children. Adults asked if the wanted one box of chocolates now or two in a month’s time overwhelmingly opted for one now.…