90% say appearance effects client perceptions
This is a difficult subject for me to write about because I really don’t care what people think about the way I dress or groom myself. That said, I recognise two things in this regard. Firstly, people make judgements about me based on how I look. Secondly, if they form a negative view based on my appearance – I have to make up for this disadvantage in some other way.
One study found that:
- 86% of employees surveyed believed physical appearance matters in the workplace
- 90% of employees believe that appearance affects client perceptions
- Sense of style
- Attention to detail
- Understanding of the audience
- Respect for the audience
- Personal style
- Genuine confidence
Businesspeople inspire confidence when they appear confident in their own skin. Therefore, dressing and grooming in a way that makes an individual feel confident is important. I would not feel comfortable dressing or grooming myself any way other than the way I do. As it happens, I place a higher priority on this than on suggesting respect for my audience by dressing as they do.
Beyond grooming and attire research has also found that:
- Tall people are paid more
- Fat people are paid less
- Blonds are paid more
- Workers who are fit get paid more
- Women who wear make-up get paid more
- Handsome people are paid more
Being paid more does not necessarily indicate a capacity to engage others. However, these findings highlight the complexity of personal presentation.
RECOMMENDATION – Refine your personal presentation or stuff up the first 30 seconds. It reflects on your capacity to engage with your audience. Look beyond attire and grooming … and look at the whole package.
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