look beyond digital advertising

100 million using ad-blockers by 2020 This is the seventeenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.I have long maintained that advertising as we know it is becoming increasingly irrelevant. There is mounting evidence to suggest that we are moving out of the ‘advertising era’ of marketing and into…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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