how do locals compete with international entrants?

3 thoughts you might like to add to Today’s media covered the rapid growth of Aldi in Australia. Yesterday’s media covered the likely entry into the Australian market of Marks and Spencer. Over recent weeks there have been reports about Top Shop and Zara and the international acquisitions of Country Road and David Jones The […]

3 thoughts you might like to add to Today’s media covered the rapid growth of Aldi in Australia. Yesterday’s media covered the likely entry into the Australian market of Marks and Spencer. Over recent weeks there have been reports about Top Shop and Zara and the international acquisitions of Country Road and David Jones The growing number of international retailers in Australia suggests that they see Australia is a good market. I would argue that they see it as a market with huge potential. This also begs the question – how do Australian retailers and in particular those a whole lot smaller than Coles and Woolworths compete with international retailers I am sure we all have some thoughts and I would like to hear yours. Three things I believe local retailers can do to grow in spite of international competition are: Precisely identify the priority target market and understand that…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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