is the pursuit of growth ethical?

Over 25 years in business, I have aggressively pursued growth, as indeed, have most business people. The fact is most business people see an alignment between growth and security; growth and profitability. Every quarter, and increasingly everyday, we monitor the economic data looking closely at the growth rate of critical economies like China, critical regions […]

Over 25 years in business, I have aggressively pursued growth, as indeed, have most business people. The fact is most business people see an alignment between growth and security; growth and profitability. Every quarter, and increasingly everyday, we monitor the economic data looking closely at the growth rate of critical economies like China, critical regions like Europe, and key indices like the Dow Jones. We are looking for growth because we know that the health of our economies depend on it, and ultimately the health of our businesses depend on it. Indeed, our whole economy is dependent on it. There are ongoing debates about population growth and the importance of this on the health of the economy. there are those that maintain that the health of our economies depends on population growth in turn driving economic growth, or at least the demand for goods and services. Our whole economy and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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