if at first you don’t succeed………..then what?

3 success strategies The conventional wisdom is that this saying should read – if at first you don’t succeed, try and try again. But I have never liked conventional wisdom.  It is inevitable involves socialisation and in invariably based on common sense – neither of which I have any time for. In my mind the […]

3 success strategies The conventional wisdom is that this saying should read – if at first you don’t succeed, try and try again. But I have never liked conventional wisdom.  It is inevitable involves socialisation and in invariably based on common sense – neither of which I have any time for. In my mind the saying in question should be modified to – if first you don’t succeed, find out why and then develop a sane strategy to move forward. I would argue that this should involve: Understanding and accepting your weaknesses Understanding and building on your strengths Developing a sane strategy for moving forward History suggests that there are few significant weaknesses that can be readily addressed by most human beings. In business you are far better off understanding your weaknesses and then employing people who have strengths in that area. History suggests that the most successful people on…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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