identify one big opportunity and go for it

460,000 businesses closed in the first quarter of 2020 The economic downturn in China resulting from the Coronavirus has been substantial. 460,000 businesses closed permanently in the first quarter of this year, and the number of new businesses opening fell by 29%. There is little doubt that on a pro-rata basis – a similar thing…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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