$430 million to political parties. Is access to politicians important to your business? According to the Australian Electoral Commission, corporate donations to political parties in 2018/19 topped $430 million, up from $279 in 2013/14. This included donations to all political parties – but excludes donations to local electoral campaigns. These numbers serve to highlight the […]

$430 million to political parties. Is access to politicians important to your business? According to the Australian Electoral Commission, corporate donations to political parties in 2018/19 topped $430 million, up from $279 in 2013/14. This included donations to all political parties – but excludes donations to local electoral campaigns. These numbers serve to highlight the importance corporate Australia places on access to politicians – supposedly the only thing these donations buy them.This number also serves to highlight the fact that for any business, in addition to the target markets (potential buyers of products), there are other audiences that can impact on performance, and therefore should be addressed in the marketing strategy. These audiences might include: Investors and financiers – the confidence of which is critical Staff – central to performance maximisation Community stakeholders – required for the social license to operate Regulators and government – influencers of market conditions Suppliers…