nothing builds relationships like significance

IDEA 6 The Principle The pleading protestations of the Elephant Man, in the movie of the same name, ‘I am not an animal. I am a human being’, are as relevant to 20th century customers as they were to the treatment of the disabled and disfigured in the 1800s. Insight In mid-2017, I received a […]

IDEA 6 The Principle The pleading protestations of the Elephant Man, in the movie of the same name, ‘I am not an animal. I am a human being’, are as relevant to 20th century customers as they were to the treatment of the disabled and disfigured in the 1800s. Insight In mid-2017, I received a ‘form letter’ from Optus, advising me that our internet and telephone were about to be cut off due to unpaid charges. Apparently, we had not paid for the service for 3 months. While I was appreciative of the fact that they had not cut off there service after such a long period of non-payment, I was also concerned in that they had not sent me an invoice in that period, there was no direct debit set up and It took an hour hanging hold before I could tell this to a representative of the business.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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