THE FUTURE OF COMMUNICATION IN MARKETING

IDEAS 2 CONTEXT It is estimated that in 2019, expenditure on advertising in Australia will rise by 4.4% to $17.2 billion, after rising in 2017 by 5.6%, The rate of growth is declining despite a growing economy. Some 54.9% of this expenditure in 2019 will be online. Internationally, while advertising budgets were expected to increase…

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