THE CULTURE BRAND CONTINUUM REPLACED ADVERTISING

IDEA 3 INSIGHT There are a number of important differences between Myer and Zara. Myer has 67 stores in Australia, while Zara has some 1400 stores around the world. Myer struggles to maintain profitability and has an uncertain future, while Zara is performing very well and expanding. Myer was a good business 15 years ago,…

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