FIVE CHARACTERISTICS OF THE OPTIMUM MARKETING STRATEGY. Destination. Focus. Knowledge. Product. Perception.   Research suggests that some 50% of businesses do not have a documented marketing strategy. Many businesses have no marketing strategy, while others have a strategy that resides in the heads of management, a small section of the business plan or a bunch of notes that allows. For me, there are three ...

GREAT MARKETERS IN 2022 The 2022 series of D John Carlson Strategic Advisory newsletters will address three themes: • 16 practical habits of great marketers in 2022. • 16 strategies great marketers use to minimise costs in 2022. • 16 strategies great marketers use to maximise value in 2022. Over the last 30 years I have worked with and studied ...

Maximising the value of the business is surely a primary goal for all business owners and leaders. It is ultimately the value of the business that determines the return to shareholders. This IDEA addresses strategies that can help maximise the value of a business. Those strategies are addressed under headings relating to: The customer – leveraging ...

Like many commercial property developers, Donald Trump is often described as transactional – viewing business on a deal-by-deal basis rather than a ‘lifetime value’ basis. I will resist the temptation to get into this debate and suggest that being transactional is not the best way to maximise long-term performance. The lifetime value of a customer is ...

Many businesspeople continue to think that marketing and advertising are the same things. Self-serving advertising agencies have been encouraging this myth for decades, and as a result, business people have relied too heavily on advertising to drive business. In truth - advertising is just one communication tool, and communication is just a small part of ...