I WISH I HAD A DOLLAR FOR EVERY TIME I HEARD THAT One of the biggest mistakes that can and all too often is made in marketing is believing that other people think like you do or will do what you do. If I had a dollar for every time a business person has said […]

I WISH I HAD A DOLLAR FOR EVERY TIME I HEARD THAT One of the biggest mistakes that can and all too often is made in marketing is believing that other people think like you do or will do what you do. If I had a dollar for every time a business person has said to be – ‘I would not buy xxxxx online’ – I would be a wealthy man. Of course when uttered this statement is probably true – but the implication – that other people will behave the same way – is very often wrong. So… what will and do consumers buy online? Well… here are the results on one study Jewellery and fashion accessories 3% of online purchases Cosmetics, fragrances and personal care items 3% of online purchases Published media 7% of online purchases Cloths, sporting equipment and toys 12% of online purchases Software and apps…