i don’t give a stuff

ABBOTT MAY NOT HAVE BEEN CONCERNED ABOUT CLIMATE CHANGE – BUT Y GEN’S ARE. Like many Australians it would seem I was glad to see the back of Tony Abbott. One of the MANY things that offended me most about Tony was his denial of climate change and his support for the dirty coal industry. […]

ABBOTT MAY NOT HAVE BEEN CONCERNED ABOUT CLIMATE CHANGE – BUT Y GEN’S ARE. Like many Australians it would seem I was glad to see the back of Tony Abbott. One of the MANY things that offended me most about Tony was his denial of climate change and his support for the dirty coal industry. As it happens this view is entirely consistent with the views of the majority of Australians and in particular the Y generation. Research undertaken by many, including Hugh Mackay, suggests that the Y generation is very concerned about climate change and very much values driven. Irrespective of what those values might be from time to time, research suggests that the Y generation is the more values driven than just about any generation in recorded history. Research suggest that the Y generation is more concerned about the big issues of life that the previous three generations.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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