i am afraid of you

WE LIVE IN A WORLD OF FEAR AND WE NEED TO UNDERSTAND THAT FEAR. I am not sure anyone actually looks at a product or services, other than bungy jumping (in my case) and saying I am afraid of you. I would argue that people are generally not afraid of products and services, they are […]

WE LIVE IN A WORLD OF FEAR AND WE NEED TO UNDERSTAND THAT FEAR. I am not sure anyone actually looks at a product or services, other than bungy jumping (in my case) and saying I am afraid of you. I would argue that people are generally not afraid of products and services, they are just generally nervous and afraid and this in turn makes them: Less likely to take a chance or risk – unwilling to buy something too far from the norm. Very protective of their image – less likely than ever to access anything that is not ‘normal’ More likely to buy a discount product or not buy anything at all. I was recently suggested in the economic press that consumer confidence and therefore the economy was being damaged by Prime Minister Tony Abbott continually talking about an economic crisis, debt and deficit, terrorist threats and ‘death…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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