hottest year on record

All of those people who opposed the carbon tax and still oppose any laws to encourage more responsible environmental behaviour, might reflect on the high temperatures in Australia today and the long run of high temperatures throughout the country. The 2012/13 summer has been hottest on record. Temperatures in many states including Tasmania have been […]

All of those people who opposed the carbon tax and still oppose any laws to encourage more responsible environmental behaviour, might reflect on the high temperatures in Australia today and the long run of high temperatures throughout the country. The 2012/13 summer has been hottest on record. Temperatures in many states including Tasmania have been the hottest on record. The maximum temperature in South Australia one day hit 54°C degrees, and was the hottest on record. Parts of Queensland this weekend past exceeded this, reaching 55°C. There was a run of 5 days with an average maximum above 37°C. This is the longest run on record. The average maximum temperature on the 8th January 2013, of 40.1°C, was the highest ever recorded in Australia. On that day there were 130 bushfires burning in NSW, 30 bushfires burning in Tasmania, and bushfires burning in 6 states and territories around Australia. The climate…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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