great marketers in 2022 – embrace the changed world created by covid 19

A lot has changed due to the COVID 19 pandemic. When the pandemic was at its worst and shutdowns were common, business confidence (and consumer confidence) were at an all-time low. Post pandemic, business and consumer confidence rose sharply. Confidence is already beginning to moderate. Some of these changes will be short-term, while others will…

Become a member to read this article and get unlimited access
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE