54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses that map and address all stages of the customer journey increase the return on investment in marketing return by 54%. Research also found that customer journey mapping and leveraging increases ‘upsell-revenue’ by 56%.Fully leveraging the customer journey […]

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses that map and address all stages of the customer journey increase the return on investment in marketing return by 54%. Research also found that customer journey mapping and leveraging increases ‘upsell-revenue’ by 56%.Fully leveraging the customer journey involves: Mapping the customer journey from the first point of need or want identification right through to repeat purchase and referral Identifying every point at which the customer interacts or could potentially interact with you and your business Understanding and addressing the needs at each touchpoint and establishing the capacity to address those needs. Identifying a strategy for engaging with your target market at each and every touchpoint in a way that encourages the purchase of your product In my experience, few businesses understand their customer journey as well as they should. Even fewer identify…