go on the journey with the customer

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses that map and address all stages of the customer journey increase the return on investment in marketing return by 54%. Research also found that customer journey mapping and leveraging increases ‘upsell-revenue’ by 56%.Fully leveraging the customer journey…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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