WITH EVERY OPPORTUNITY COMES NEW DEMANDS – 3 OBSERVATION A great deal has been written about the fact that business is becoming increasingly global. Globalisation is now a fact of life, and the trend towards it is accelerating more and more rapidly. As markets become more global, and technology advances, the opportunities for your business […]

WITH EVERY OPPORTUNITY COMES NEW DEMANDS – 3 OBSERVATION A great deal has been written about the fact that business is becoming increasingly global. Globalisation is now a fact of life, and the trend towards it is accelerating more and more rapidly. As markets become more global, and technology advances, the opportunities for your business grow. If you are selling services through a variety of technologies and portals, you can now market them around the world. If you are selling goods, you can also sell them around the world, without even leaving your office – provided you have the right website. The opportunities for service providers, producers, and manufacturers of all shapes and sizes to market their offering around the world are substantial and growing. Globalisation presents one of the biggest opportunities for effective marketers over the next 5 years. The key word here is ‘effective’. The existence of a…