ghandi had it right- we have it wrong – 1

Ghandi once noted -‘be the change you want to see in the world’. Change is inevitable and constant. You cannot resist change. it happens with or without you. The only decisions we have to make relate to our response to that change. The biggest choice we have is whether we are going to try and […]

Ghandi once noted -‘be the change you want to see in the world’. Change is inevitable and constant. You cannot resist change. it happens with or without you. The only decisions we have to make relate to our response to that change. The biggest choice we have is whether we are going to try and resist it or engage with it. To my mind, engagement is the most productive response. Having said this my experience suggests that resistance is the most common response. The fact is, or seems to be, that human beings don’t, as a species, like change and many are determined to resist it. Some seem to try and resist it at almost any cost. I was amazed at the fever with which John Howard resisted the push for Australia to become a republic, despite recognising that it was only a matter of time before Australia became a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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