get the timing right to secure higher pricing

‘X for $29.00’ is better value than ‘$29.00 for X”  In marketing, perception is reality. Consumers buy based on their perception – and that is the reality. The reaction of consumers to a price is rarely as rational as businesspeople think it is.  Research completed by Karmarkar, Shiv and Knutson involved giving participants $40 to spend and using…

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