forget about technology in business

IT IS IMPORANT – BUT IT IS NOTHING MORE THAN AN ENABLER – 3 OBSERVATIONS In my last article I extolled the virtues of online shopping and e-commerce as they enable small business to compete with big business. It can! That said, there are any number of big businesses that fail online, and even more […]

IT IS IMPORANT – BUT IT IS NOTHING MORE THAN AN ENABLER – 3 OBSERVATIONS In my last article I extolled the virtues of online shopping and e-commerce as they enable small business to compete with big business. It can! That said, there are any number of big businesses that fail online, and even more that fail to realise their potential online. There are, of course, many reasons for this, but none are perhaps more apparent than: Falling for the myths associated with e-commerce; Acting as if e-commerce is all about technology. The first point is the subject of another article. Suffice to say, there are hundreds of dangerous myths associated with e-commerce, and the Internet more broadly, and accepting any of these myths can cost you dearly. Almost a myth, is the notion that the Internet, or more specifically, e-commerce is all about technology. Not only is this not…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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