focus on consumer variables that impact on your business

US$58.3 billion in just 3 months. Are you focusing on the right variables? In the third quarter of 2019,  Apple reported a revenue of US$53.8 billion, up 1.0% compared with the same period in the previous year. Few of us work in businesses that will achieve returns of this magnitude. However, there are important things…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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