five tips for leveraging empathy to get closer to the customer – part 1

High profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness of a business for investment. Those three factors were: The size of the market.The competitive advantageThe management understanding the ‘customer owns their ass’. Like Pay-Pal co-founder Peter Theil, Cuban highlights the importance of targeting the smallest possible market –…

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