five strategies for maximising lifetime value.

Conversion. Average sale. Repeat business. Referral. Monitoring. LIFETIME VALUE PHILOSOPHY. At the centre of my business philosophy is the conviction that the customer should be at the centre of all marketing strategies and initiatives. Consistent with this: For most businesses, few things offer more potential for delivering optimum performance than maximising every customer’s lifetime value.…

Become a member to read this article and get unlimited access
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE