Options Expectations Ease of purchase. Innovation Strategy  DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, not the marketer, defines the optimum distribution strategy.  Distribution has the potential to add value, and the distribution strategy delivers a competitive advantage.  The best way of developing the optimum distribution strategy is to co-create it with […]

  Options Expectations Ease of purchase. Innovation Strategy  DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, not the marketer, defines the optimum distribution strategy.  Distribution has the potential to add value, and the distribution strategy delivers a competitive advantage.  The best way of developing the optimum distribution strategy is to co-create it with the customer. *** Distribution is a critical issue for most businesses. Some marketers consider distribution to be a dry subject, and to some extent, it is. Some also view distribution as an issue of secondary importance, which it certainly is not. That is why distribution – or ‘place’ is one of the four ‘Ps’ of marketing. Distribution is as important as price and promotion and can be as important as the product. It is a central part of the customer experience. Before considering the best approach to developing the optimum distribution strategy, it is important…