fear is the real reason

When I first started in business in 1980, a colleague advised me as follows –‘John,no matter what they told you at university success is much more about know who than know how’. I know now just how right he was. You too know just how right he was. It is relationships that ultimately determine the success […]

When I first started in business in 1980, a colleague advised me as follows –‘John,no matter what they told you at university success is much more about know who than know how’. I know now just how right he was. You too know just how right he was. It is relationships that ultimately determine the success of most businesses and it is the capacity to establish and develop the right relationships that will determine your success as a business person. As such, like it or not, networking is a critical component of responsibilities of every business owner, senior executive and manager. Like it or not, your capacity to succeed in business depends in no small way on your capacity to network in a way that initiates the relationships you need. What is more, we know that networking involves much more than getting out and about. It involves much more than attending…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE