PERSONAL BRANDING IS IMPORTANT FOR ANYONE ENGAGING WITH CUSTOMERS – 3 OBSERVATIONS I recently wrote about the importance of personal branding for everyone in business regardless of their position within an organisation. It is not just Elon Musk, Bill Gates and Warren Buffet that need to consider their personal brand – and one of the […]

PERSONAL BRANDING IS IMPORTANT FOR ANYONE ENGAGING WITH CUSTOMERS – 3 OBSERVATIONS I recently wrote about the importance of personal branding for everyone in business regardless of their position within an organisation. It is not just Elon Musk, Bill Gates and Warren Buffet that need to consider their personal brand – and one of the reasons for the success of these people has been their ability to ensure that their staff also understand the importance of personal branding. The fact are: People buy from people. People create an organisations brand. People can destroy an organisations brand. Even when we buy the most tangible of products, we most often buy it from a person or there is a person directly involved in the sale and delivery. A notable exception might be online sales, but even then, there are often online or telephone interactions that impact on customers. It is the behaviour…