14,000,000 ACTIVE AUSTRALIAN USERS – AND GROWING This week, each THOUGHT OF THE DAY with deal with one of the high profile and more effective social media channels. FACEBOOK remains the number one social media channel in the world with some 1.5 billion active users world-wide – 14 million of which are in Australia. Some […]

14,000,000 ACTIVE AUSTRALIAN USERS – AND GROWING This week, each THOUGHT OF THE DAY with deal with one of the high profile and more effective social media channels. FACEBOOK remains the number one social media channel in the world with some 1.5 billion active users world-wide – 14 million of which are in Australia. Some 12 million Australians (roughly half the population use Facebook daily. Facebook is the first ‘across the board’ channel: CHARACTERISTIC % OF TOTAL Male 66% Female 77% High income earners 74% Medium income earners 72% Low income earners 77% Urban dwellers 71% Rural dwellers 69% High education 74% Moderate education 71% Low education 70% 18 – 29 87% 30 – 49 73% 50 – 64 63% 0ver 65 56%   Apart from anything else, these statistics explode the myths that Facebook is only for the young, poorly educated, or low income earning. The strengths of Facebook…