embrace the potential of segmentation pricing

$1.34 to $1.55 to 1.36 to $1.61 to $1.35 in a month In less than a month in Sydney in September/October 2019, prices for a litre of standard unleaded fuel ranged from an average low of $1.34 to an average high of $1.61. The situation was not dissimilar in other Australian capital cities. Most fuel […]

$1.34 to $1.55 to 1.36 to $1.61 to $1.35 in a month In less than a month in Sydney in September/October 2019, prices for a litre of standard unleaded fuel ranged from an average low of $1.34 to an average high of $1.61. The situation was not dissimilar in other Australian capital cities. Most fuel users have noticed the daily variations in the price of fuel and have a view on which day of the week fuel is cheapest.While these variations are, in part, influenced by international fuel prices, the major driver is price segmentation based on the day of the week.Fuel prices also vary by location – between city and country centres and within cities – between suburbs. While transport costs and the buying power of the outlet explained some of the variation, it is largely due to price segmentation based on demographics and competition.Segmented pricing involves a business setting…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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