A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR AMG Roadster which will sell for $3.5 Million. At the other end of the scale Mercedes is offering the A-class sedan at $33,495. It seems incongruous that one brand should market exquisite vehicles in the millions of […]

A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR AMG Roadster which will sell for $3.5 Million. At the other end of the scale Mercedes is offering the A-class sedan at $33,495.It seems incongruous that one brand should market exquisite vehicles in the millions of dollars to wealthy customers and a cheap city car to another market. What is Mercedes, a high-end luxury and performance vehicle maker or a run of the mill mass vehicle manufacturer? I would argue that they are neither.The mission statement of Mercedes Benz is ‘to delight our customers in everything we are doing’, and its customers are drawn from a range of market segments. Further, rather than targeting just one segment – say the premium luxury segment – Mercedes has identified a range of segments and aims to produce the premium vehicle in each of those…