Embrace the margins in premium pricing

A-class sedan at $33,495 compared with GTR AMG Roadster at $3.5 Million. Mercedes have recently announced the GTR AMG Roadster which will sell for $3.5 Million. At the other end of the scale Mercedes is offering the A-class sedan at $33,495.It seems incongruous that one brand should market exquisite vehicles in the millions of dollars…

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