3 recommendations for writers and strategists I used to write long blog articles with as many points as possible. I now limit myself to 400 words – or less – and try to make 3 strong points. I used to make speeches that contained as much information as possible until I realised that three points […]

3 recommendations for writers and strategists I used to write long blog articles with as many points as possible. I now limit myself to 400 words – or less – and try to make 3 strong points. I used to make speeches that contained as much information as possible until I realised that three points is about all anyone was going to take away from one of my speeches. I still see advertising that contains any number of messages with the advertiser unaware that the fewer the number of messages, the more likely the advertisement is likely to cut through. There is always a temptation to communicate too much and in so doing not actually communicate at all. Further as the number of advertising messages we are being bombarded with each day approaches 10,000 it becomes increasingly difficult to remember any of them. I would argue that simplicity is one…