embrace personal tracking and personalisation

85% understand and accept personal tracking This is the fourteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.There is a lot of chatter in the media – both traditional and social – about privacy, or more specifically, the use of personal data in marketing and related activities. There has been…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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