embrace emotional triggers

99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found that 99% of posts received no engagement at all. In other words, 99% of the posts were not read or shared and, as such, had little or no value to the person or organisation posting. The same […]

99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found that 99% of posts received no engagement at all. In other words, 99% of the posts were not read or shared and, as such, had little or no value to the person or organisation posting. The same might be said of face to face communication. Most messages we hear and most experiences we have – we don’t share.One of the strategies for increasing the level of engagement and sharing involves leveraging emotional triggers. Emotional triggers involve ‘topics that make us feel uncomfortable. These emotional triggers are telling us which aspects in our life we might feel frustrated or unsatisfied with.’ Leveraging emotional triggers involves recognising that: Happy content gets shared faster and wider than sad content Evoking feelings of awe can surprise you with the number of shares you can get Making…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE